In many cases, these are merely traditional business models adapting themselves for a new setting. There are numerous businesses based on the internet, ranging from eCommerce sites selling the latest vacuum cleaners to online insurance agencies offering cut-price car policies. Nowadays, many people earn their living on the internet. With Web 2.0, people began to express themselves on the internet and display their creativity. You went on the internet to research and find out information. Until this point, the web was effectively one-way. This broadened the way that people could express themselves. As we explained in What is the "Creator Economy"?, it coincided with the arrival of Web 2.0. The creator economy has only formally existed for about a decade, but it is now firmly established.
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